UX Research Project - App

WOOF

Project Overview

The "User Research" course required us to develop two research proposals that would significantly contribute to an application's design. We chose to do an exploratory and evaluative research. We drew possible conclusions from the interview and based on that we built screens and a prototype

The App

The app we chose to present is an app that allows connection between dog owners and dogs walker. The app will provide the degree of compatibility between the two needs while providing recommendations and a communication platform

The First Research Plan: Exploratory Research & Interviews

Research Basis

The article by Norling and keeling (2015) on which we base the research question describes a telephone survey of dog owners and employers in Sweden. It was found that many dog owners are faced with the problem of what to do with their dog when going to work. The common solution is to leave it alone at home (73%), then bring the dog to work (16%) and use daycare (11%).

What Will Be Measured During The Interviews?

common patterns of the users

Pain points that touch most users

Feelings and emotions involved in employing Dog Walker (visible and hidden)

Mapping a user’s main needs

Mapping a users into different personas

Research Question - "What is the need of users (that is, dog owners) for a dog walker today?"

In order to be able to give our users the best experience, we need to know what is happening today. We need to know what applications/websites are currently on the market and thus we can predict the future use of our application.

The Second Research Plan: Evaluative Research & Usability testing

Research Question - "Do users determine that Dog-Walker meets their requirements successfully?"

This study is a follow-up study to the first research plan. A possible theoretical conclusion from the interviews is that dog owners experience difficulties finding a dog walker. This is due to the fact that there is no organized database for finding a dog walker while displaying opinions, requested salaries and offered services.

Research Basis

We used Norman and Nielsen's law of usability "effectiveness"- how well the user can perform tasks after learning how to use them. In addition, we referred to the Fitts law according to the book "UX Laws", where the larger the button size, the shorter the selection time. In our case, the primary goal is to successfully establish a relationship with a dog-walker, so the size of the button responsible for this will be large and distinct compared the other buttons in the UI.

The Design Of the Study:

Each user will be assigned a task that will eventually require them to log into the "Woof" app and order the most suitable dog walker for them and their dog. This assignment is part of the main process of using the application, and all participants will perform the same assignment to maintain standardization among participants.

Possible Conclusion From The Research:

Dog owners need to know the walk cost
It is helpful for them to see recommendations from other users
Several dog owners emphasized that the dog walker should know the size of the dog due to events they arranged with the dog walker and he claimed that the dog is very large
It is critical for them to know the availability of Dog Walker before talking to him